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Cetera Advisor Networks | Financial Institution Division

We make growing your investment program easier.

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Your culture; our support

Our Financial Institution Division customizes solutions around your goals, your clients, and your brand—helping you deepen client loyalty, gain wallet share, and grow on your terms.

We’ll come to you

We’ll come to you

Our regionally based program managers provide advisor training and development, goal setting and tracking, and recruiting assistance—right within your branch.

No proprietary products

No proprietary products

Our independence and lack of proprietary products means your advisors can choose solutions based on their requirements and the individual needs of each client.

Flexible advisor options

Flexible advisor options

The advisors within your program can be an employee of your financial institution, independently contracted, or a hybrid of both.

Comprehensive support

Comprehensive support

From our independent market and product research to the custom support of our Advisory Solutions team, we make it easier for your advisors to set your clients up for success.

A focus on growth

A focus on growth

We’ll help you keep your advisors and your program on track to meet its goals with one-on-one, holistic guidance and support. We’ll show you what’s helped others grow, so you can too.

A process you already know

A process you already know

Through our clearing relationship with Pershing on the NetX360 platform, and data and reporting through Albridge, you can feel comfortable from day one.

The strength of a national network

Add capabilities and scale to your program with the extensive technology, research, marketing, and client service solutions of Cetera Advisor Networks.

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Create the investment program you want today

Connect with one of our Business Development Specialists to see how our Financial Institution Division can put the power of teamwork to work for you and your financial institution.

Cetera Financial Institutions

Advance your wealth management program.

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Grow your program right from the start

For nearly 40 years, Cetera Financial Institutions has partnered closely with banks and credit unions to help strengthen their programs, ties to the community, and the well-being of their clients.

81%

81%

of first-year goals exceeded current revenue

42%

42%

of programs exceeded their first-year goal

14%

14%

average margin by which programs exceeded their goal

22%

22%

average year-over-year revenue increase

 
 
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Benefit from our self-clearing advantage

We prioritize efficiency—and help you do the same. Our oversight and quality control of every process ensure you benefit from expedient execution, real-time data processing, and a legacy of unparalleled service.

Improve every aspect of your investment program with our customized benefits

Growth

“Our focus makes a difference. We’ll meet you where you are with our full-service capabilities so you can grow while taking care of your clients’ financial and life goals.” LeAnn RummelPresident & CEO

 
 

Talk with us today

Connect with our Business Development Specialists. They'll show you how so many banks and credit unions are benefiting from Cetera Financial Institutions' experience, strength, and innovation—and how you can too.

Tami
Tami Cain
Head of Institutional Business Development
(414) 254-5330
Zach
Zach Porter
Regional Business Development Officer
(630) 453-4721

Data for institutions with existing programs transitioning to Cetera Financial Institutions from May 2011 to September 2021. All reviewed programs had more than $150,000 annual revenue.

Cetera Financial Specialists

Dedicated to tax professionals like you.

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The best of both worlds, made even better

Grow both your tax and wealth management businesses with Cetera Financial Specialists’ high-touch, red-carpet support, and holistic understanding of your business model.

Boutique
1000

financial professionals

Trusted
99%

financial professional retention rate

Experienced
14.7 yrs

average team tenure

Get securities registered on us

We’ll cover the cost to get you fully registered and even pay your initial affiliation fees through our PRO Package.*

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Find new growth with our customized benefits

Growth

“Our family culture is inevitable, born of the personal relationships created by our high-touch support. Success is just easier in that environment of trust.” Ron KruegerPresident

Talk with us today

Connect with one of our Business Development Specialists to learn about our Accesslink onboarding process and how we help tax preparers, CPAs, and enrolled agents build thriving wealth management practices.

*Certain criteria apply. Contact us for complete details.

Cetera Investors

Own your business. Not the burdens of running it.

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Find Your Branch

Have it all, without doing it all

Create a pronounced presence in your local community at one of Cetera Investors’ 43 fully staffed and equipped branch offices—while still owning your book and your independence.

We make it easy to expand your capabilities

Growth

“We take pride in our strong community values and desire to help all clients, at all stages of life, pursue financial freedom.” LeAnn RummelPresident & CEO

 
 

Talk with us today

Get the freedom of independence with the efficiency of teamwork. Connect directly with one of our branch managers to learn about our Accesslink onboarding experience and see how Cetera Investors can accelerate your career.

Cetera Advisors

Your vision. Our support. It’s a powerful combination.

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Stay an entrepreneur; become a hero

Cetera Advisors lets you run the business you want the way you want. Backed by time-saving tech and specialized support, you’ll find it easier to be the financial hero your clients want.

Greater freedom; more flexibility

Growth

Talk with us today

Whether you're an individual advisor or a super OSJ, Cetera Advisors is ready to inspire your entrepreneurial drive. Connect with one of our Business Development Specialists to learn about our Accesslink onboarding experience and kick-start a conversation about your growth.

Wirehouse Advisors

Break away from limitations and declare your independence.

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Create the career you’ve always wanted

True ownership of your business. Freedom to create the experience your clients want. All backed by Cetera’s community of support.

Own your value

You’ve earned it—we think you should keep it. Going independent means there's more money going into your pocket, not your firm's.

Why you’ll be glad you made the switch

“Cetera’s impressive platform and leading tools and technology offerings will help me better serve my clients for the long-term.”

Nuno Pereira

Nuno Pereira

Pereira Wealth Management

“Working with Cetera ensures your clients’ information is private. Only you have access to it, and that is a secured prize as an independent advisor.”

Adrienne Radakovic

Adrienne Radakovic

Stella Wealth Advisors LLC

“The change to independence was the best move I could have made on both a personal and business level. Cetera has been a great partner in helping me service my clients.”

Fillip Gershon

Fillip Gershon

Safe Harbor Financial

Own your brand

Your brand truly is your bond with your clients. Our suite of professional marketing services helps you retain clients during onboarding and engage them for life.

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Own your advice

We back you with plenty of proprietary market research and recommendations, but the advice you give your clients is always up to you.

See Our Research

Own your client relationships

Our open architecture of products ensures you’ll be able to own your service to clients and always be free to work in their best interests.

Discover Advisory Services
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Own your move

Our extremely high-touch Accesslink onboarding experience keeps your focus on your clients—and their focus on the benefits of your new partnership.

See Onboarding

Own your legacy

Have remarkable choice and support when it’s time to create a succession plan—at a higher multiple than possible at a wirehouse.

Explore Legacy Builder
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But never feel on your own

Does your firm post how advisors rate its service to them? If not, there’s probably a reason.

Advisor Star Rating

4.7 out of 5 stars in advisor satisfaction based on over 21,000 reviews*

Choice, right from the very start

One size never fits all, especially when it comes to your business. So we give you multiple ways to affiliate with us.

Accelerate your potential as part of a high-functioning regional team.

Grow through boutique-style support of your entrepreneurial independence.

Join a thriving investment program within a bank or credit union. 

Excel with branch support. Own your business—not the hassles of running it.

Talk with us today

Connect with one of our Business Development Specialists to learn what it's like to work with a firm that believes in making breakthroughs for your business, not decisions for it.

All payout numbers and calculations are for illustrative and comparative purposes only. Actual payouts may differ. All examples factor in actual annual costs associated with Cetera affiliation.

*Based on Cetera's Support Center customer experience surveys, Jan. 1, 2021 - Jul. 31, 2023.

Producer Groups

Lose the constraints—never the control.

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Designed for producer groups like yours

Keep your focus on what moves you. We’ll handle the rest. From financial support for retention and recruiting to growth capital and development opportunities, we’ll empower your super OSJ, broker-dealer, or producer group to thrive.

Enhance your capabilities

Growth

Join our network

It takes specialized infrastructure and experience to create new growth opportunities for producer groups. We’re building on a 40-year history of doing just that for teams like yours.

Explore Cetera Advisor Networks
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Hesitant about a move?

We get it—and we solved for it. Our extremely high-touch Accesslink onboarding experience keeps your focus on your clients and your business, not your move.

Learn More
 
 

Talk with us today

Connect with one of our Business Development Specialists to explore how a dedicated approach to team growth can be the best option for you.

Registered Investment Advisers

A suite of RIA options like no other.

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Download Brochure

Gain the autonomy and economics. Keep the scale and support.

Enjoy all the benefits of the independent RIA model while avoiding many of the burdens. Capitalize on our scaled platform, community support, and business management programs, and move between models at your own pace.

Choose from four affiliation models:
Hybrid Using Cetera’s RIA

Hybrid Using Cetera’s RIA

Hybrid Using Your RIA

Hybrid Using Your RIA

Advisory-Only Using Cetera’s RIA

Advisory-Only Using Cetera’s RIA

Advisory-Only Using Your RIA

Advisory-Only Using Your RIA

Exceptional RIA technology

Our partnership with Orion, available exclusively through AdviceWorks®, brings you an integrated, scalable platform with best-in-class third-party solutions. And it can be customized to your needs to create the version that’s right for you.

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More frictionless growth

Once affiliated with Cetera, you’ll be able to grow your business at your own pace. In addition to having flexibility within models, you can move between them efficiently, enjoying a continuum of direct and consultative support.

High-touch, direct custodial relationship

No matter the size of your business, you’ll enjoy personalized custodial services from Cetera Investment Services. Our only clients are Cetera-affiliated advisors and institutions.

32

32

Years Self-Clearing

275,000+

275,000+

Clients

$76B

$76B

Assets Under Administration

400+

400+

Institutional Clients

“Cetera RIA Services went the extra mile, helping us get set up to scale our business, and most importantly deliver an exceptional experience to our clients.” Erin LittleLafayette Square

Hesitant about a move?

We get it—and we solved for it. Our extremely high-touch Accesslink onboarding experience keeps your focus on your clients and your business, not your move.

Learn More
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Create the RIA experience you want today

Your possibilities for the future should always feel limitless. Talk with us to learn how we can help you create new avenues for growth with Cetera RIA Services.

Number of clients and assets under administration data as of June 30, 2022.

Tax Professionals

You empower clients with more holistic service.
We do the same for you.

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Specialized support for a specialized practice

As the leading growth consultant for tax and accounting professionals integrating wealth management into their practices, we know what it takes to help both sides of your business flourish.

Consistent income stream

$2,500

per year
per tax client

Average revenue increase experienced by Cetera tax professionals who’ve added wealth management to their tax practice.

Based on internal analysis of Cetera Financial Specialists-affiliated tax professionals

See what your peers are saying

“Cetera provides the framework and resources necessary to empower us as advisors to provide a first-class experience for our clients.”

Shannon Astrike

Shannon Astrike

Astrike Financial PLLC

“We've been with Cetera since 1999. Within their world-class culture, we've built an amazing practice which allows us to service more clients and deliver more value.”

Joel Johnson

Joel Johnson

DeLong & Brower

Accelerate your advisory business

Growth

*Certain criteria apply. Contact us for complete details.

Dedicated to tax professionals

We’ve never taken a one-size-fits-all approach to those we serve, so it should be no surprise we have a firm singularly focused on serving tax professionals like you.

Explore Cetera Financial Specialists
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Hesitant about a move?

We get it—and we solved for it. Our extremely high-touch Accesslink onboarding experience keeps your focus on your clients and your business, not your move.

Learn More

Talk with us today

Connect with one of our Business Development Specialists to learn how our holistic approach can benefit your entire business.

Financial Institutions

Personal service. Custom solutions. Outsized growth.

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Teamwork that works better for you

Create the investment program you envision. Keep the culture you’re known for. Find the growth you want. Our personal partnership with your entire institution is founded on a commitment to service—and success.

30%

30%

Average year-over-year top-20 financial institution program growth

30.2%

30.2%

Average year-over-year overall financial institution program growth

20%

20%

Average year-over-year advisor growth

The data speaks for itself, but our clients say it best

“I’ve been working with Cetera for 21 years and couldn’t be happier with our relationship. They truly do listen. It’s motivating to work with a company that really cares about your success.”

Dan Cvercko

Dan Cvercko

Farmers National Investments

“Cetera is an embracing environment. The leadership team welcomes ideas, feedback, and even criticism to lead industry trends so we can better serve our clients.”

Tony Yu

Tony Yu

East West Bank

“The relationship you have with your broker-dealer is critical to the success of your program. And with Cetera, our program has reached new heights.”

Michael Simon

Michael Simon

GTE Federal Credit Union

Accelerate every aspect of your investment program

Growth

You choose the way you work with us

At Cetera, your independence and freedom of choice are paramount. That’s why we give you two different ways you can work with us.

Cetera Advisor Networks’ Financial Institution Division

Cetera Advisor Networks’ Financial Institution Division

Grow your program with a high-functioning regional team—and retain any existing Pershing relationship you may have.

Learn More

Cetera Financial Institutions

Cetera Financial Institutions

Grow your program with the speed and efficiency of a self-clearing firm focused on financial institutions.

Learn More

Talk with us today

Connect with one of our Business Development Specialists to learn how much easier growth can be with a partner that listens and puts you first.

Data for programs affiliated with Cetera Financial Institutions from Jan. 1, 2020 - Dec. 31, 2021.

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