Privacy Policy

Last updated: 2019-12-13

Introduction – This Privacy Policy describes the ways Cetera Financial Group, Inc. (“CFG”) and its affiliates (collectively, “we,” “us,” “our,” or “Cetera”) collect, use, and protect information about you. By accessing or using any of our websites, mobile applications, other online or downloadable products and services, or offline services and tools, including call centers, offline enrollment tools, surveys, and other applications (each a “Service” collectively the “Services”), you agree to the practices described in this Privacy Policy regarding our collection, use, and protection of information about you. At Cetera, we are committed to protecting your privacy and security. A summary of how we collect, use, share and secure information obtained through our Services is set forth below.

Personal Information We Collect – When you visit or use the Services, we may gather certain information about the device or browser you are using via automated means (e.g., cookies and web beacons) including, but not limited to, device identifiers, IP address, browser version and configuration, operating system details, language preferences, and length of visits. We also collect information that you voluntarily provide when using the Services. For example, if you commence a financial planning process with one of our affiliates, we may collect the information you provide or authorize us to collect, such as your name, e-mail address and certain financial information. If you choose to open an account with one of our affiliates, we may also collect other personal information, such as your full legal name, contact information, date of birth, Social Security Number and other information that may be used to identify you.

Cookies – Cookies are elements of data that a website can send to your browser when you visit that website. Like most commercial website owners, we may use cookies to help you manage your use of the applicable Services. We may use cookies as follows:

a. To recognize you as a regular user;
b. To remind us of your identity;
c. To track your progress;
d. To measure and analyze website traffic patterns to understand how our users’ habits are similar or different from one another;
e. To compile statistics on usage patterns; and
f. To conduct other research.

In addition, we may use information collected online through automated means to track your activity over time and across websites, as well as across different devices you use to access the Internet. We may use information collected this way to target marketing we believe corresponds to your interests within and outside our Services, for example, by utilizing retargeting or other targeted marketing practices (collectively, “Online Behavioral Advertising”). When engaging in Online Behavioral Advertising, we follow the cross-industry Self-Regulatory Principles for Online Behavioral Advertising managed by the Digital Advertising Alliance. To learn more about Online Behavioral Advertising, your choices regarding the information collected for that purpose, or to opt out, you may visit or If you choose to opt out of Online Behavioral Advertising, a cookie will be placed on your browser indicating your choice. Because cookies are stored by your browser, any opt out choice you make will be effective only for the computer/browser combination you used to opt out. Please note that even if you opt out of Online Behavioral Advertising, you may still receive advertisements from us, but they will not be customized based on your online browsing activities. Clearing your browser's cookies will reset your opt out instruction because the instruction is stored in a browser cookie. If you were to clear your browser cookies, you would need to renew any opt out choice you previously made.

Many web browsers provide options to allow you to stop accepting new cookies, or to disable existing cookies. Please be aware that if you disable cookies on your browser, you may not be able to use certain features of the Services or other websites, and disabling cookies may invalidate opt-outs that rely on cookies to function.

How We Share Information About You – We may share information we collect about you with business partners with whom we work, such as our affiliates and other companies that help us market products and services to you. In addition, we may permit our agents, vendors, consultants, and other service providers to access information we collect about you through the Services to carry out work on our behalf.

We may also disclose information about you to third parties: (1) if we are required to do so by law, regulation, or legal process (such as in response to a court order or subpoena); (2) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity; or (3) in the context of a business negotiation or transaction relating to CFG or any affiliated entity (e.g., further to a merger, reorganization, liquidation, or any other business transaction), including negotiations of such transactions.

Your Choices - Keeping information about you up-to-date is important. If you are a customer of an affiliated broker-dealer in the CFG network, you may update, correct or delete contact information by contacting your financial professional. As a customer of an affiliated broker-dealer, you can also learn more about how and why we share information about you and your options related to such sharing by reviewing the broker-dealer’s Consumer Privacy Notice (available on your broker-dealer’s website and from your financial professional).

If you are a customer or a financial professional who has enrolled in online Services with CFG or one of its affiliates, you can access your profile, review contact information that is stored, and revise certain types of information by signing into your online account. To make any other updates, customers should contact their financial professionals, and financial professionals should contact their CFG-affiliated broker-dealer.

Additionally, if you are a customer, financial professional or just a visitor, you can unsubscribe from marketing emails sent by CFG by following the unsubscribe instructions included in our emails, emailing us directly or unsubscribing here. Please note that even if you opt out of receiving such communications from us, we may continue to send you non-promotional emails, such as communications regarding our ongoing relationship with you.

How We Respond to Do Not Track Signals – Your internet browser may offer what is referred to as a “do not track” configuration that allows your browser to automatically signal your privacy preferences to certain websites that you visit. Industry standards related to this technology continue to evolve, and we have not yet identified a consensus on how to respond to such signals. Therefore, our websites do not currently respond to the “do not track” signals issued by browsers. To learn more about “do not track” signals, you may wish to visit

Links to Affiliate and Non-Affiliate Websites - You should be aware that linked sites may have their own privacy policies or notices that differ from this Privacy Policy. Your use of linked sites is governed by the privacy policies and terms and conditions of those sites, which we strongly suggest you review.

Children's Privacy – We do not knowingly solicit personal information from children under the age of 13 through our Services, and we do not knowingly market to children under the age of 13. If we learn that we have received information directly from a child who is under the age of 13, we will delete the information in accordance with applicable law.

Security - Protecting the confidentiality of personal information has been, and will continue to be, a top priority for Cetera. To learn more about the measures that we take to safeguard information that you might share with us, read the complete Internet Security Statement. Although we use reasonable efforts to safeguard information, transmission via the Internet is not completely secure and we cannot guarantee the security of information collected through our Services.

Changes to this Privacy Policy - If we make changes to this Privacy Policy, we will revise the "Last Updated" date at the top of this page. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the applicable Service. Your use of such Service following these changes means that you accept the revised Privacy Policy.

Contact Us - If you have questions regarding this Privacy Policy, you may contact us at:

Cetera Financial Group, Inc.

200 North Pacific Coast Highway, Suite 1200
El Segundo, CA 90245


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