Privacy Policy

Last updated: 2022-09-01

Introduction – This Privacy Policy describes the ways Cetera Financial Group, Inc. (“CFG”) and its affiliated firms (collectively, “we,” “us,” “our,” or “Cetera”) collect, use, share, and protect information about you. By accessing or using any of our websites, mobile applications, other online or downloadable products and services, or offline services and tools, including call centers, offline enrollment tools, surveys, and other applications (each a “Service” collectively, the “Services”), you agree to the practices described in this Privacy Policy regarding our collection, use, sharing, and protection of information about you.

We also include specific disclosures for residents of California.

Personal Information We Collect – There are two primary ways we collect information about you: (1) when you voluntarily provide it to us while using the Services; and (2) with automatic technologies connected to the Services. We explain this in further detail below in the sections titled “Information You Provide to Us” and “Information We Automatically Collect.”

Information You Provide to Us – We collect information that you voluntarily provide when using the Services. For example, if you commence a financial planning process with one of our affiliates, we may collect the information you provide or authorize us to collect, such as your name, e-mail address and certain financial information. If you choose to try our Decipher tool, we may collect information about your behavioral characteristics, such as your reaction to visual material. If you choose to open an account with one of our affiliates, we may also collect other personal information, such as your full legal name, contact information, date of birth, Social Security Number and other information that may be used to identify you.

Information We Automatically Collect – When you visit or use the Services, we may gather certain information about the device or browser you are using via automated means (e.g., cookies and web beacons) including, but not limited to, device identifiers, IP address, browser version and configuration, operating system details, language preferences, and length of visits. Cookies are elements of data that a website can send to your browser when you visit that website. Like most commercial website owners, we may use cookies to help you manage your use of the applicable Services. We may use cookies as follows:

  • To recognize you as a regular user;
  • To remind us of your identity;
  • To customize your website experience and target ads and offers to you;
  • To track your progress;
  • To measure and analyze website traffic patterns to understand how our users' habits are similar or different from one another;
  • To compile statistics on usage patterns; and
  • To conduct other research.

In addition, we use cookies, web beacons, or similar technologies to collect information through data analytics tools like Google Analytics and other third-party tracking pixels to improve your site experience, to serve you better ads on other sites, and to track your activity over time and across websites, as well as across different devices you use to access the Internet. We may use information collected this way to target marketing we believe corresponds to your interests within and outside our Services, for example, by utilizing retargeting or other targeted marketing practices (collectively, “Online Behavioral Advertising”). When engaging in Online Behavioral Advertising, we follow the cross-industry Self-Regulatory Principles for Online Behavioral Advertising managed by the Digital Advertising Alliance. To learn more about Online Behavioral Advertising, your choices regarding the information collected for that purpose, or to opt out, you may visit or If you choose to opt out of Online Behavioral Advertising, a cookie will be placed on your browser indicating your choice. Because cookies are stored by your browser, any opt out choice you make will be effective only for the computer/browser combination you used to opt out. Please note that even if you opt out of Online Behavioral Advertising, you may still receive advertisements from us, but they will not be customized based on your online browsing activities. Clearing your browser's cookies will reset your opt out instruction because the instruction is stored in a browser cookie. If you were to clear your browser cookies, you would need to renew any opt out choice you previously made.

Many web browsers provide options to allow you to stop accepting new cookies, or to disable existing cookies. Please be aware that if you disable cookies on your browser, you may not be able to use certain features of the Services or other websites, and disabling cookies may invalidate opt-outs that rely on cookies to function.

How We Share Information About You – We may share information we collect about you with business partners with whom we work, such as our affiliates and other companies that help us improve, market or provide our Services to you. In addition, we may permit our agents, vendors, consultants, and other service providers to access information we collect about you through the Services to carry out work on our behalf.

We may also disclose information about you to third parties: (1) if we are required to do so by law, regulation, or legal process (such as in response to a court order or subpoena); (2) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss, or in connection with an investigation of suspected or actual illegal activity; or (3) in the context of a business negotiation or transaction relating to CFG or any affiliated entity (e.g., further to a merger, reorganization, liquidation, or any other business transaction), including negotiations of such transactions.

Updating and Correcting Your Personal Information – Keeping information about you up-to-date is important. If you are a customer of an affiliated broker-dealer in the CFG network, you may update, correct or delete contact information by contacting your financial professional. If you are a customer or a financial professional who has enrolled in online Services with CFG or one of its affiliates, you can access your profile, review contact information that is stored, and revise certain types of information by signing into your online account. To make any other updates, customers should contact their financial professionals, and financial professionals should contact their CFG-affiliated broker-dealer.

Your Choices – As a consumer or customer of a Cetera-affiliated broker-dealer, you can learn more about how and why we share information about you and your options related to such sharing by reviewing the broker-dealer’s Consumer Privacy Notice (“Notice”), available below:

Federal law gives consumers and customers, as those terms are defined in the Gramm-Leach-Bliley Act (“GLBA”), the right to limit some but not all sharing of their information by financial companies like Cetera. As explained in the Notices, you may opt out of sharing by calling the number provided in the Notice and following the prompts. (Please see the “To Limit Our Sharing” section in the Notice for instructions.) Your request will be addressed, but you will not receive a confirmation. Please note that customers will continue to receive annual Notices as required under Federal law; however, you do not need to respond to maintain a previous opt-out designation.

Unsubscribe Information - If you would like to unsubscribe from marketing emails sent by Cetera, you can do so by clicking the unsubscribe link included in the footer of our emails or UNSUBSCRIBING HERE. Please note that even if you opt out of receiving such communications from us, we may continue to send you non-promotional emails, such as communications regarding our ongoing relationship with you.

How We Respond to Do Not Track Signals – Your internet browser may offer what is referred to as a “do not track” configuration that allows your browser to automatically signal your privacy preferences to certain websites that you visit. Industry standards related to this technology continue to evolve, and we have not yet identified a consensus on how to respond to such signals. Therefore, our websites do not currently respond to the “do not track” signals issued by browsers. To learn more about “do not track” signals, you may wish to visit

Links to Affiliate and Non-Affiliate Websites – You should be aware that linked sites may have their own privacy policies or notices that differ from this Privacy Policy. Your use of linked sites is governed by the privacy policies and terms and conditions of those sites, which we strongly suggest you review.

Children's Privacy – We do not knowingly collect personal information from children under the age of 13 through our Services, and we do not knowingly market to children under the age of 13. If we learn that we have received information directly from a child who is under the age of 13, we will delete the information in accordance with applicable law.

Security – We employ administrative, technical, and physical safeguards to secure personal information. Cetera’s Information Security Program is designed to allow our representatives to use the tools and software we provide with confidence. Although we use reasonable efforts to safeguard information, transmission via the Internet is not completely secure and we cannot guarantee the security of information collected through our Services.

Your California Privacy Rights – The California Consumer Privacy Act (“CCPA”) provides California residents with rights to receive certain disclosures regarding the collection, use, and sharing of “Personal Information,” as well as rights to know/access, delete, and limit sharing of Personal Information. The CCPA defines “Personal Information” to mean “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” As a financial services organization, much of the information we collect is exempt from the CCPA because it is covered by federal or state financial privacy laws, such as the Gramm–Leach–Bliley Act and the Fair Credit Reporting Act. In addition, some information we collect may be exempt because it is considered public information (i.e., it is made available by a government entity) or because it is subject to other federal privacy laws, such as the Health Insurance Portability and Accountability Act.

To the extent that we collect Personal Information that is subject to the CCPA, your rights as a California resident to request access and deletion of that information are described below.

We do not sell your Personal Information to third parties. However, as described in this policy, we do allow third parties and service providers to collect Personal Information through the Services and share information with third parties and service providers for business purposes.

Right to Know/Access Information – You have the right to request access to Personal Information collected about you and information regarding the source of that information, the purposes for which we collect it, the categories of third parties with whom we share it, and the specific pieces of Personal Information we have collected about you. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request to know/access information.

If you have authorized someone else to make requests on your behalf, we require that you provide additional documentation, as described below.

Right to Request Deletion of Information – You have the right to request in certain circumstances that we delete any Personal Information that we have collected directly from you. To protect our customers’ Personal Information, we are required to verify your identity before we can act on your request to delete information. We may have a reason under the law why we do not have to comply with your request, or why we may comply with it in a more limited way than you anticipated.

How to Submit a Request – You may submit a request to exercise your California privacy rights through any one of these means:

  • (1) By filling out a Consumer Data Request Form available at
  • (2) By calling us at (888) 443-6380.

Verification Procedures – In order to process your request to know about or delete personal information we collect, disclose, or sell, we must verify your request. We do this by requesting that you provide personal identifiers, such as your name, phone number, and e-mail, that we can match against information we may have collected from you previously. We may also request you to confirm your request using the email or telephone account stated in the request.

Requests by Authorized Agent – You may authorize another individual or a business registered with the California Secretary of State, called an authorized agent, to make requests on your behalf. We require that you provide legal documentation confirming the identity and authority of an authorized agent to act on your behalf. Such documentation may include, but is not limited to, a power of attorney, conservatorship or guardianship documentation, letters testamentary, or notarized statements (as may be appropriate under the circumstances). Parents of minor children may be required to submit a birth certificate of the child, in order to make requests on the child’s behalf.

Changes to this Privacy Policy - If we make changes to this Privacy Policy, we will revise the "Last Updated" date at the top of this page. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on the applicable Service. Your use of such Service following these changes means that you accept the revised Privacy Policy.

Contact Us - For any questions you may have regarding this Privacy Policy, other than to opt out (please see the “Your Choices” section above for information on opting out), you have several options for reaching us. You may email us at, phone us at 866.489.3100, or write to us at the following address:

Cetera Financial Group, Inc.

Attn: Chief Privacy Officer
2301 Rosecrans Ave.
Suite 5100
El Segundo, CA 90245


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