Your business. The way you imagine it.

See the Cetera Difference

Learn how a personalized approach can help empower growth on your terms.

This Is More Than a Deal—It’s a Launching Pad.

We respect your business—and we pay on AUM.

Holistic support for your ambition

True independence shouldn’t involve compromise. So we empower you with the tools and support to manage and scale your business with ease.

Growth
Efficiency
Client Experience

Find your growth levers

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.

Affiliate and grow on your terms

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.

Fill your pipeline with leads

Attract and engage motivated prospects through events and direct leads, with up to 100% cost reimbursement.

Succession and continuity planning

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.

Make your brand in-demand

Create a multimedia marketing presence to drive measurable results attracting and engaging clients and prospects.

Scalable advisory tools

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.

Marketing as easy as point and click

Simplify advertising and staying connected with clients and prospects with the personalized support of our professional marketing services.

High-touch support

Our in-office consulting and targeted support maximizes your bottom line by reducing practice-management burdens.

Guided compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”

Institutional-grade advice

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.

Strengthen client connections

Give your clients an interactive financial planning experience that fosters confidence and makes collaboration easy.

Provide clarity in the value you bring

Showcase the value of your service to clients with our informative research and insights.

Answer your clients’ biggest retirement question

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.

Solve clients’ most complex challenges

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.

Expand capabilities for business owners

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Growth

Find your growth levers

We’ll identify the areas with the most growth potential to help put the right resources and best practices to work for your business.

Tech to manage, and attract, business

Win prospects and gain wallet share by making it easier for clients to engage with you and their entire financial picture.

Affiliate and grow on your terms

From hybrid to your own standalone RIA, you create the experience you want for your team and your clients.

Fill your pipeline with leads

Attract and engage motivated prospects through events and direct leads, with up to 100% cost reimbursement.

Succession and continuity planning

We can help you plan your succession to provide financial safety for your family or realize your business’ equity when you retire.

Make your brand in-demand

Create a multimedia marketing presence to drive measurable results attracting and engaging clients and prospects.

Efficiency

Scalable advisory tools

Save time and gain scale within a single, unified advisory platform that gives you full flexibility and control.

Marketing as easy as point and click

Simplify advertising and staying connected with clients and prospects with the personalized support of our professional marketing services.

High-touch support

Our in-office consulting and targeted support maximizes your bottom line by reducing practice-management burdens.

Guided compliance

Stay on the right side of regulation with supervisory teams that always endeavor to say “Yes, and here’s how.”

Institutional-grade advice

From fund selection to asset-allocation guidance to ready-made portfolios, we can help you solve for any client goal.

Client Experience

Strengthen client connections

Give your clients an interactive financial planning experience that fosters confidence and makes collaboration easy.

Provide clarity in the value you bring

Showcase the value of your service to clients with our informative research and insights.

Answer your clients’ biggest retirement question

You’ll be empowered to show clients, in a single meeting, how they can have enough money in retirement.

Solve clients’ most complex challenges

Our in-house team of highly credentialed legal and tax specialists can help you solve clients’ most intricate needs.

Expand capabilities for business owners

Help business-owner clients enhance their operations with turnkey retirement plan solutions through our in-house TPA.

Choice, right from the very start

One size never fits all. Cetera gives you multiple ways to affiliate, plus additional options within each model to help you find the perfect fit.

Find Your Fit

Don’t just take our word for it…

“Cetera provides the tools for growth, but more importantly professional Growth Officers to help you implement those tools into all aspects of your business.“

Anthony Fauci

Guided Professional Solutions, LLC

“Cetera has developed channels and platforms for any type of business you do. Whatever you are looking for, you should be able to find it at Cetera.”

Harlan Fischer

Branch Financial Services, Inc.

“After 31 years in this industry, Cetera is the only firm I've seen that treats every single advisor with 'white glove' service.”

John Veirup

Cetera Investors

Hesitant about a move?

We get it—and we solved for it. Our extremely high-touch Onboarding Navigator experience keeps your focus on your clients and your business, not your move.

Learn More

Man using Accesslink onboarding experience on tablet

Talk with us today

Learn how our personalized approach can help you grow with the independence you need, and the support you want.

Learn More

* This is a sample offer and is for illustrative purposes only. All offers are subject to a complete submission of all requested documentation and based upon a cost benefit analysis. All potential offers/payouts are subject to change and determined based on a variety of factors, including but not limited to, the mix of a business.