Supporting your success is our business.

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Seize the future

Everyone has a vision for a better tomorrow. We help you create yours. From our market research and investment guidance to our technology, platforms, and programs designed to make it easier to pursue your goals, we are a premier wealth hub ready to multiply opportunities for you and your clients.

Growth 360

Partnering for growth

Outgrow your peers by up to 20%* with a solution suite of proven strategies designed just for you. With one-on-one coaching throughout the journey, we’ll help you maximize strengths, drive revenue transformation, and enhance your potential.

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Growth360 flowchart showing seven growth opportunities
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AdviceWorks

Get closer to your clients

Our proprietary platform makes everything easier for your clients so you can collaborate with them like never before. Clearly demonstrate the value of your advice while building stronger relationships.

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Marketing Central

Marketing that works smarter

It’s everything you’d expect—and so much more. Leverage customized marketing plans and content designed to strengthen your brand, deepen client engagement, recruit new talent, and give you a powerful organic growth strategy you can employ with incredible ease.

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We don't define our success—you do

We hold ourselves accountable for your satisfaction, measuring it every chance we get. So go ahead. Reach for the stars. Our support's designed to help you get there.

Advisor Star Rating

4.7 out of 5 stars in advisor satisfaction based on over 17,000 reviews**

Why Cetera?

We help bring your aspirations to life. Our exceptional Advice-Centric Experience® gives our financial professionals and financial institutions unmatched flexibility as they lean in to their purpose and fulfill a critical need: empowering everyday people with greater financial well-being at every stage of life.

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8,000+

8,000+

Financial Advisors†

$365B

$365B

Assets Under Administration†

$125B

$125B

Assets Under Management†

$120B

$120B

RIA Assets Under Management†

Adam Antoniades

Bank collapses are making headlines, but not headwinds for Cetera

Cetera’s CEO Adam Antoniades explains why recent bank failures don’t affect Cetera, and likely represent a short-term market disruption.

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Welcome, Securian Wealth Management Group!

We may be a new partner, but we think you’ll find our culture and drive to help you fulfill your purpose a familiar fit. Let’s do great things together.

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Welcome Securian
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Research and Insights

Chart a clearer path forward with the help of our investment management team. They bring clarity to market trajectories and investor behavior within the context of national and global events.

Commentary

Wall Street Looks Beyond Debt Ceiling, Continues Climbing Wall of Worry

02 Jun 2023
Monthly Recap

May 2023 Recap

01 Jun 2023
Commentary

Another Market Risk Potentially Avoided

30 May 2023
Weekly Recap

S&P 500 Snaps Two-Week Losing Streak

30 May 2023

*Average growth differential between Cetera-affiliated advisors engaged in the Growth360 program and those who are not.

**Based on Cetera's Resource Center and Technology Services Group customer experience surveys, Jan. 1, 2021 – Feb. 15, 2023.

†Number of affiliated financial professionals and financial data as of Dec. 31, 2021.