Wirehouse Advisors

Break away from limitations and declare your independence.

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Create the career you’ve always wanted

True ownership of your business. Freedom to create the experience your clients want. All backed by Cetera’s community of support.

Own your value

You’ve earned it—we think you should keep it. Going independent means there's more money going into your pocket, not your firm's.

Why you’ll be glad you made the switch

“Cetera’s impressive platform and leading tools and technology offerings will help me better serve my clients for the long-term.”

Nuno Pereira

Nuno Pereira

Pereira Wealth Management

“The change to independence was the best move I could have made on both a personal and business level. Cetera has been a great partner in helping me service my clients.”

Fillip Gershon

Fillip Gershon

Safe Harbor Financial

"Cetera's Resource Center breaks their backs to make sure customer service is delivered at the highest level."

Adrienne Radakovic

Adrienne Radakovic

Stella Wealth Advisors LLC

“Cetera’s impressive platform and leading tools and technology offerings will help me better serve my clients for the long-term.”

Nuno Pereira

Nuno Pereira

Pereira Wealth Management

“The change to independence was the best move I could have made on both a personal and business level. Cetera has been a great partner in helping me service my clients.”

Fillip Gershon

Fillip Gershon

Safe Harbor Financial

"Cetera's Resource Center breaks their backs to make sure customer service is delivered at the highest level."

Adrienne Radakovic

Adrienne Radakovic

Stella Wealth Advisors LLC

Own your brand

Your brand truly is your bond with your clients. Our suite of professional marketing services helps you retain clients during onboarding and engage them for life.

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Own your advice

We back you with plenty of proprietary market research and recommendations, but the advice you give your clients is always up to you.

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Own your client relationships

Our open architecture of products ensures you’ll be able to own your service to clients and always be free to work in their best interests.

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Own your possibilities

Higher payout. Greater valuation. Full control. RIA Blueprint gives you all the benefits of owning your own RIA—without the weight of creating your own tech, compliance, and operations systems. Flexible affiliation options grow with you as your business evolves.

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But never feel on your own

Does your firm post how advisors rate its service to them? If not, there’s probably a reason.

Advisor Star Rating

Over 35,000 five-star reviews for advisor satisfaction*

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Talk with us today

Connect with our Business Development team to learn what it's like to work with a firm that believes in making breakthroughs for your business, not decisions for it.

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Choice, right from the very start

Our award-winning onboarding experience solves for the uncertainty.

See How

All payout numbers and calculations are for illustrative and comparative purposes only. Actual payouts may differ. All examples factor in actual annual costs associated with Cetera affiliation.

*Data from Cetera’s Support Center customer experience surveys, Nov. 10, 2020 – May 31, 2025.