Welcome Clients

Cetera Financial Group was founded to be of service to you and your advisor. It’s a commitment we carry forth in everything we do, and is the inspiration for our name. It’s the difference that makes all the difference.

A Message from Cetera's CEO

Our Role Is Simple: To Support Your Advisor’s Focus on You

We believe your advisor’s most important focus is on you, your financial goals and your aspirations. We also understand you chose your advisor for a reason—a trust and personal connection that is the foundation of your relationship. Our role is to deliver the tools, technology and market insight to make it as easy as possible for your advisor to build on that trust and deliver the objective advice you need. We’re the team that stands behind your relationship with your advisor—never between it.

Robert Moore

Chief Executive Officer, Cetera Financial Group

How we support your advisor

Financial Solutions

Our diverse offerings help your advisor select those that best suit your needs.

Network of Support & Services

Our services allow your advisor to focus more on your financial goals.

Investment Protection

Our regulatory supervision, guidance and training focus on protecting your investments.

Tools & Technology

Our tools enable your advisor to build your wealth and plan your legacy.

Please choose the firm your advisor is associated with.