Chief Executive Officer
Adam Antoniades is chief executive officer of Cetera Financial Group and a member of its board of directors. As CEO, Adam is responsible for running all facets of the business, driving growth for the organization and its advisors.
Adam leads Cetera in its mission to advance the profession of financial guidance through the delivery of an Advice-Centric Experience®. In support of this mission, he drives innovative programs and technologies that enable financial professionals to achieve greater financial well-being for their clients at each life stage.
Adam serves as immediate past chair on the board of the Financial Services Institute (FSI) and is on the organization’s executive committee. He was also recently named a board member of Invest in Others, a charitable foundation that recognizes philanthropic contributions made by individual financial professionals and firms.
Prior to his current role, Adam was president of Cetera from 2014 to 2019. Previously, he co-founded First Allied Securities, (now a part of Cetera) in 1994 and served as its president and CEO for the better part of two decades, driving the firm’s growth strategy organically and through acquisitions. He has also held senior management positions at major financial institutions world-wide, including Berkeley Administration Inc.,and A. J. Bekhor and Company.
A native of London, England, Adam resides in San Diego, CA, with his wife, Lisa, and their two children.
Chief Financial Officer, Cetera Financial Group
Jeff Buchheister is chief financial officer of Cetera Financial Group, where he serves as a member of Cetera’s executive leadership team. As CFO, he supports the company's growth strategy and vision by developing robust, best-in-class finance functions at the Cetera network level. With more than 22 years of financial services industry experience, Jeff brings to Cetera a broad set of leadership, management, and technical capabilities in the areas of finance, accounting, and operations.
Prior to Cetera, Jeff most recently served as executive vice president and chief accounting officer for LPL Financial, where he provided strategic leadership and oversight for the corporate accounting, tax, and external reporting functions. Prior to that position, during his 13 years at LPL Financial, he held a series of leadership roles at the corporate and business unit levels. He also served as a board member and audit committee chairman for the Private Trust Company, a subsidiary of LPL Financial.
Before joining LPL, Jeff was a senior manager at Deloitte, where he managed audit and audit-related consulting engagements for financial services companies, including E*Trade, American Funds, Pacific Life and TCW.
Jeff received a bachelor’s degree in business economics from the University of California, Riverside. He also successfully completed the leadership development program at Harvard Business School. In 2017, he was a finalist for the LA Business Journal’s CFO of the Year Award. He is a licensed CPA and holds Series 7, 24, 27, and 63 securities registrations.
Chief Human Resources Officer
Jeannie Finkel is chief human resources officer for Cetera Financial Group and a member of the executive management team. She is responsible for leading all aspects of Cetera’s human resources and works closely with leaders throughout the organization to increase engagement among employees, helping them deliver outstanding service and support to financial professionals. With more than twenty-five years of business experience, Jeannie is a seasoned senior team executive with particular expertise in all aspects of talent management, organization design and change management.
Most recently, Jeannie served as chief administrative officer at Cydcor. In this capacity, she developed the strategies and people management practices to drive Cydcor’s future growth. Prior to Cydcor, Jeannie was a partner with a leading global retained search firm, Heidrick & Struggles, active in the financial services and human resources officer practices. Jeannie also served as head of human resources and administration for Trust Company of the West (TCW), a leading asset management firm.
Her previous positions include serving as managing director, talent management systems and strategies for a Fortune 100 organization. Additionally, Jeannie was with Charles Schwab & Co. for nearly twelve years as a senior vice president of human resources and served as chief of staff to Schwab's CEO and executive committee. Her early career roles were in commission-based sales as a recruiter.
She serves on the national board for INROADS, a national non-profit organization providing leadership development services and internships to increase access, experience and exposure opportunities for high potential students from diverse backgrounds.
Finkel received her B.A. in comparative literature from Brandeis University and completed the executive program in human resources at the University of Michigan.
Executive Vice President and Head of Strategy and Execution
Andy Gill serves as the executive vice president and head of strategy and execution of Cetera Financial Group, with oversight for the Strategy, Marketing, Financial Professional Training and Education, and Business Consulting teams. Skilled at driving growth and creating value for clients, he is integral to Cetera’s mission to extend an Advice-Centric Experience® to more clients, helping set and execute a strategic direction that will accelerate the company’s evolution as a next-generation financial guidance firm.
Andy is a seasoned veteran in financial services, who, prior to joining Cetera, spent 18 years at Charles Schwab in various executive leadership positions. Most recently, he led the Marketing, Data, Charitable & Community business units.
Other executive leadership roles at Schwab included oversight of Investor Services where, as the co-leader, he was responsible for driving growth of Schwab’s retail enterprise. He also led growth strategies and efforts in distributing Schwab Funds®, Laudus Funds® and Schwab ETFs™ for Charles Schwab Investment Management, Inc.
Prior to joining Schwab, Andy was chief marketing officer at Cofiniti, a wealth management software company serving financial service institutions and at Rx.com, an online pharmacy. Andy also held various roles at Genesco, Inc., a men’s wholesale and retail footwear company and at Procter and Gamble in sales management and brand management.
Andy holds a Bachelor of Arts degree in economics from Wake Forest University, Winston-Salem, North Carolina.
Lisa Gok is general counsel at Cetera where she serves as the chief legal officer and principal legal advisor to Cetera. and its Board of Directors. In this role, Lisa is responsible for ensuring a holistic legal view for Cetera, ensuring best practices while operating as a strong strategic partner for Cetera on a broad range of legal, operational and corporate activities. She leads a team of lawyers and other legal professionals who provide counsel on a wide variety of general corporate matters and manage litigation and regulatory enforcement for the firms.
Prior to joining Cetera in 2012, Lisa held a variety of leadership positions both in and outside of financial services. She spent time with the Justice Department and 15 years with the U.S. Securities and Exchange Commission, both headquarters in Washington, D.C. and Los Angeles, California. Lisa also served as an assistant United States attorney in the Criminal Division of the U.S. Attorney’s Office in the District of Columbia where Lisa tried more than 20 jury trials and conducted more than 1,000 hearings. Additionally, she served as chief compliance officer at Transamerica Financial Advisors, a broker dealer and registered investment advisor and was part of the legal team that handled the IPO for Green Dot Corporation [NYSE:GDOT] a financial technology firm and bank holding company.
Lisa is a graduate of Princeton University’s School of Public and International Affairs and earned her J.D. from Columbia University School of Law School. She is admitted to practice law in Washington D.C. and California.
Chief Operating Officer
Tom Gooley is a financial services industry veteran with more than 25 years of experience in managing large, complex organizations through transformational change. As chief operating officer of Cetera, Tom brings together technology, trading, services and operations to deliver a digital experience that drives growth for its network of financial professionals. He creates scale and operating leverage for the organization, while maintaining frictionless and efficient service for financial professionals.
Prior to Cetera, Gooley’s most recent role was managing director of service, trading and operations at LPL Financial. Previously, he was senior managing director and chief risk officer for the retirement and individual financial services division at TIAA-CREF. He also worked as managing director and head of operations for the global wealth and asset management divisions of Morgan Stanley where he also co-led the project to convert assets from Smith Barney to the Morgan Stanley platform as part of their merger. Earlier in his career, Gooley led equities and futures operations for Bank of America Securities after spending 12 years with Goldman Sachs in a variety of leadership roles in Equities Operations.
He holds a Bachelor of Arts in Political Economies of Industrial Societies from the University of California at Berkeley and a Master of Business Administration from The Wharton School at the University of Pennsylvania. He is a graduate and Trustee of the Securities Industry Institute (SIFMA) Wharton Program, a member of the AIESEC United States Board of Directors and Chair of the Finance Sub Committee and is also an Advisor to the University of California, Berkeley Political Economies department. He holds his FINRA Series 7 and 27 licenses.
Chief Executive Officer, Cetera Advisors and First Allied Securities, Head of Traditional Channel
Brett Harrison serves in a dual capacity as the traditional channel leader for Cetera Financial Group, as well as chief executive officer of Cetera Advisors and First Allied Securities. Prior to this, Brett Harrison served as president of Cetera Advisors (formerly Multi-Financial Securities Corporation).
Harrison has 30 years of experience in the financial services industry, establishing a strong financial management background, and developing a sincere desire to provide advisors with unprecedented levels of service and growth opportunities, and has been with Cetera and its predecessors for 23 years.
His previous responsibilities covered all aspects of service to the firm’s financial professionals, including overseeing representative and business supervision, customer contact, field training and technology applications. Having the ability to build excellent field relationships, he has also been responsible for the firm’s sales organization and managed all sales-related strategies, sales initiatives and field relationships. Brett led the development and implementation of the strong support teams that serve the firm’s financial professionals today.
Harrison graduated magna cum laude with a Bachelor of Science from Berry College in Rome, Georgia, and successfully completed the Program for Management Development at Harvard Business School. He has been an active member on various FSI and SIFMA committees and has a background as a certified public accountant. Brett holds Series 7, 24 and 27 securities registrations.
Chief Risk Officer
Joseph Neary is chief risk officer for Cetera Financial Group. In this role, Joe is responsible for ensuring a holistic risk picture across the firms in the Cetera Financial Group network. He leads a team of compliance and risk management professionals who provide advice and guidance regarding regulatory matters and other risk issues impacting the firms and its registered broker-dealers and investment advisory firms.
Prior to joining Cetera, Joe was the CCO of Park Avenue Securities, the Investment Advisory CCO and the Royal Alliance CCO for AIG Advisor Group. He has also been a compliance officer for AIG SunAmerica Asset Management and served as the CCO for AIG Capital Services, the principal underwriter for SunAmerica Products. Joe started his career in financial services in 1997 as a compliance officer and counsel at Prudential Financial and Marsh & McLennan, where his responsibilities included focusing on the oversight of wholesaling broker-dealer activities, product manufacturing, capital raising, and retirement services. Joe also has experience managing the risk oversight with regards to the distribution of direct investments and investment banking.
Joe earned his L.L.M. in international business transactions from McGeorge School of Law and his J.D. from Widener University Law School He holds 7, 24, 53 and 66 securities registrations. He is licensed to practice law in New York and New Jersey.
Chief Information Officer
As chief information officer, Michael Ragunas is responsible for all information technology for Cetera Financial Group, including direct oversight of all technology supporting the broker dealers in the Cetera network. Mike brings extensive experience delivering high-volume critical systems including online commerce, SaaS/API-based middleware, contact center, fraud and claims platforms, store/branch technology, and data center infrastructure. He is also a member of the Executive Team.
Mike most recently served as chief technology officer for Payfone, Inc., a leading provider of mobile network-based authentication and fraud avoidance solutions—protecting mobile data as well as call center interactions for large financial institutions and other clients needing mobile security solutions. Prior to joining Payfone, Mike served as chief information officer for Fanatics, Inc., a leading online retailer of officially licensed sports merchandise.
Earlier, Mike spent seven years at Bank of America serving in senior technology executive roles including leading architecture and middleware for the consumer bank, and contact center, fraud and claims technology for the enterprise. Mike began his career at Staples, Inc. where over his nearly 20-year tenure he progressed through roles in operations and technology including chief technology officer for Staples.com and vice president of enterprise technology strategy and architecture.
He earned his undergraduate degree at Harvard University, graduating with honors in general studies with a concentration in economics. He has earned numerous professional recognitions throughout his career, including being named to InfoWorld Magazine’s “Top 25 Most Influential CTOs” as well as Computerworld’s “Premier 100 IT Leaders”. Mike has also been awarded multiple patents for technology and business process innovations.
Head of Wealth Management and Recruiting Sales
Tim Stinson is head of wealth management and recruiting sales and the executive leader responsible for the overall strategy and growth of wealth management and business development across Cetera Financial Group. This scope includes sales and consulting support of advisory platforms, and recruiting. In this role, he is focused on igniting asset growth and leading and attracting teams dedicated to the delivery of an Advice-Centric Experience® aimed to guide more clients to reaching financial well-being throughout all stages of life.
Most recently, Tim served as Cetera’s national sales manager, tasked with driving growth of Cetera’s advisory platforms.
Prior to joining Cetera, he was senior vice president of business development in the Southwestern U.S. for the institutional platform at Northern Trust. Before Northern Trust, he was senior vice president at Fidelity Investments responsible for managing the Southwestern Institutional Wealth Services organization working with independent RIAs. He also served in senior leadership roles at firms such as Fortigent and SEI.
Tim holds a Bachelor of Science degree in marketing from Saint Joseph’s University and has been a member of the University of Pennsylvania’s Wharton Business School Executive Management Program, where he studied new leadership paradigms. He carries the Accredited Investment Fiduciary (AIF) designation and holds his Series 7 and 24 securities registrations.
President and CEO, Cetera Advisor Networks
Head of Specialty Channel, Cetera Financial Group
Thomas B. Taylor currently serves as president and CEO for Cetera Advisor Networks (formerly Financial Network Investment Corporation) and focuses on all aspects of the business. He also leads the Specialty Channel, which encompasses Cetera Advisor Networks, Cetera Financial Institutions, and Cetera Financial Specialists. The Specialty Channel emphasizes Cetera’s unique commitment to serve and provide support to a range of unique business models.
Prior to these roles, he served as Cetera Advisor Networks' chief operating officer for over 10 years, where he leveraged his experience in sales, operations, compliance, and marketing to lead the firm’s initiatives in technology and operations. He was also responsible for leading the Financial Institutions Division Operations department, Electronic Order Entry team, and Resource Center to support and serve financial professionals and independent offices nationwide.
Tom has almost 30 years’ experience in the financial services industry. Previously, he spent five years as a top-producing broker at Liberty Securities Corp./IFMG before being promoted to sales manager. He also ran an investment program and managed 10 brokers for a $4 billion financial institution in southern California.
He joined Financial Network in 1997 and has been instrumental in developing many of the new operational, technological and sales initiatives for the company. Previous assignments include due diligence coordinator, vice president of sales and training, vice president of the Financial Institutions Division, and chief administrative officer before taking the role of chief operating officer.
Tom received a Bachelor of Science degree in business administration, with an emphasis in finance and investments, from California State University, Long Beach. He is also a Certified Financial Planner® (CFP®).
Sheila Curran Woelfel
Managing Executive of Wealth Solutions
Sheila Woelfel serves as managing executive of the Wealth Solutions Group comprising Strategic Relationships, Cetera Investment Management, Retirement Solutions, Investment Solutions and Product Strategy and Innovation. She is a member of the executive team and reports to the CEO. In her role she helps Cetera Financial Group achieve its vision of helping financial professionals deliver holistic guidance to their clients through creating a seamless continuum from development to delivery of solutions. She has a successful track record of creating value and opportunities for the mutual fund, annuity, third-party money manager, insurance, and alternative investment partners who provide the premier products, training and educational tools that help financial professionals to best serve their clients.
Sheila has been in the financial services industry since 1993. Most recently she served as senior vice president, strategic relations at AIG Advisor Group where, as a member of the CEO’s executive board, she led the firm’s efforts with its strategic partners. She was also the co-executive sponsor responsible for conceiving and launching Advisor Group’s women’s initiative and a member of the inaugural Women’s Advisory Board comprised of advisors and the CEO.
Prior to AIG, Sheila held a variety of roles during her 15 years at LPL Financial including strategic relations, sales and marketing, and the building and launching of LPL’s customized variable annuity.
She has also served on numerous committees and on the Board of Directors of Insured Retirement Institute (formerly National Association for Variable Annuities).
Sheila is a graduate of Binghamton University and holds Series 6 and 63 securities registrations.
Chief Marketing Officer
As chief marketing officer of Cetera, Michael Zuna is responsible for all marketing for Cetera Financial Group, including branding, digital and social marketing, internal and external communications, demand generation, public relations, advertising, and event marketing. He also oversees other key communications initiatives geared at driving brand leadership for Cetera that directly support the company's broader vision of an Advice-Centric Experience® model and is the executive sponsor for the enterprise NPS program across all advisors and employees.
Prior to joining Cetera, Michael served as senior vice president, chief marketing and digital officer of Petco Animal Supplies, where he had oversight of all marketing, e-commerce, and brand-building activities for the company. Before joining Petco, he served as senior vice president and chief marketing officer of Aflac, Inc., where he was responsible for brand-building activities across a comprehensive spectrum of marketing and advertising channels, including the creation of Aflac’s trailblazing One Day Pay℠ initiative. He has extensive financial services marketing experience on behalf of leading companies such as ING Direct, Ameriprise Financial, and USAA.
Michael graduated cum laude with a Bachelor of Science from the United States Naval Academy. He has earned numerous professional recognitions in his career, including being named multiple times to the Top 50 Most Influential CMOs list by Forbes magazine.
"At Cetera, we encourage a community of collaboration because we believe the more voices, the more opinions, the more ideas we hear, the more progress we can make and the more we can take the industry forward, together."
- Sheila Woelfel, Managing Executive of Wealth Solutions
A Seat at the Table
Your voice is our strongest counsel. The ongoing dialog between our financial professionals and our leadership team and board of directors ensures we're focused on what matters most to you and your business. We collaborate closely with you in two distinct ways.
Financial Professional Engagement Councils
Comprised of individuals from across our broker-dealers, this council takes an active role in influencing strategy. The council meets six times per year, including two meetings with the board of directors, to discuss organizational priorities and ways Cetera can continue driving growth for financial professionals, ensemble organizations, and institutions.
Each of our broker-dealers has a council that meets regularly with our broker-dealer leadership teams. They provide valuable consultative feedback on current and upcoming initiatives and help us refine our course as needed. Council members also play a key advocacy role and help drive the execution of various strategies and overall adoption within the broker-dealer community.