Who We Are
- Who We Are
  
  Philosophy
  
  We power deeper, more enduring relationships that go beyond the bottom line so financial professionals and their clients can co-create more of life’s success stories.
  
  Leading Differently
  
  At every level of our organization, we’re committed to helping financial professionals deliver more value to their clients and realize their vision of success.
  
  Cetera At-a-Glance
  
  We don’t just build financial success—we build community. Our personalized service models and peer network build strong relationships that help financial professionals thrive.
  
  Diversity and Inclusion
  
  Our individual differences are what collectively make us better. We strive to provide an environment that’s diverse at all levels, and where all team members and financial professionals are fairly represented and treated with respect.
  
  More About Us
  
  FAQs
  
  Philanthropy
  
  Careers
  
  Corporate Governance
For Financial Advisors
- For Financial Advisors
  
  Advisors
  
  You’ll get the modern tech, attractive payouts, and personalized support you expect. But the lift you get from the community of your peers and home office championing your success? You just have to experience it to believe it.
  
  Financial Institutions
  
  It’s not an investment program, it’s your investment program. Our custom solutions build on more than 35 years’ experience to meet you where you are and take you where you want to go.
  
  Networks
  
  Want the benefits of a big firm and a small firm at the same time? It’s not a contradiction. With our regional support model, you can offer boutique service while backed by the stability and scale of a national network.
  
  Tax Professionals
  
  We understand the benefits that drew you to adding wealth management to your tax practice. We also understand the challenges. We can help you turn them into the opportunities you need to thrive.
  
  Quick Links
  
  Get in Touch
  
  Platforms that Perform
  
  Download our latest insights
  
  Talking about money can be awkward, especially if it’s about the money clients pay you for your services. These concepts can help make your fee conversations easier.
For Clients
Latest
- Latest
  
  News and Updates
  
  See more about how we’re bringing more to the financial profession.
  
  Research and Insights
  
  Stay up to date on research and insights from Cetera Investment Management and our organization’s thought leadership.
  
  Featured Videos
  
  Watch what’s new and noteworthy with Cetera.
  
  Resources
  
  Press Room
  
  Media Kit
  
  COVID-19 Resources
  
  2021 Market Outlook
  
  While 2020 was a year to forget in many respects, it’s important to remember that, from an economic perspective, it could have been a lot worse.
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Keeping Up with Cetera

Keeping Up with Cetera

We're all about bringing more to the financial profession. See how through the latest company news, product launches, research insights, and thought leadership.

Keeping Up with Cetera

New and
Noteworthy

Latest - News Square

Cetera's Chief Inclusion and Diversity Officer Celebrated as Eisenhower Fellow 10/19/21 10/19/21

Cetera’s New Employee Resource Group Brings Home Office Staff Together for Civil Rights Reflection 09/21/21 09/21/21

Cetera Wins Two Wealth Management “Wealthies” Annual Awards 09/10/21 09/10/21

Cetera Branch Community Advisors Earn Two Diversity, Equity and Inclusion Awards 09/08/21 09/08/21

Cetera Advisors Honored for Charitable Work by Invest in Others 07/28/21 07/28/21

Cetera Welcomes Michele Dillon as Head of Business Consulting 07/12/21 07/12/21

Cetera Congratulates Eric Loberg on Being Recognized as BISA's Diversity and Inclusion 2021 Rising Star 06/04/21 06/04/21

Cetera's Adriana Senior Recognized as Honoree in Ragan's Top Women in Communications Award 05/19/21 05/19/21

Cetera’s Connect National Conference Scores Repeat Stevie Award 05/06/21 05/06/21

What Is A 529 Plan? Why Do You Think It Is Important for Future Higher Education? 04/19/21 04/19/21

What is a Diversification? What Tips Do You Offer Your Client to Ensure Their Portfolio is Diverse? 04/16/21 04/16/21

Cetera Financial Professionals Recognized as Barron's Top 1,200 Financial Advisors 04/15/21 04/15/21

John Pierce: The Benefits of Private Ownership in Times of Volatility 04/07/21 04/07/21

Cetera Continues Growth Momentum With Series of Recruiting Wins 03/11/21 03/11/21

Cetera Congratulates Financial Professionals for Forbes 2021 Best-In-State Wealth Advisors Award 02/26/21 02/26/21

SIMON and Cetera Launch Innovative Access to Annuity Solutions 02/25/21 02/25/21

Envestnet and Cetera Renew Agreement 02/12/21 02/12/21

Moody’s Upgrades Outlook for Aretec 01/20/21 01/20/21

Cetera and Riskalyze form Strategic Alliance to Create Best in Class Risk Management Ecosystem for Financial Professionals 01/19/21 01/19/21

Cetera’s Jeannie Finkel Recognized as Honoree in Ragan’s Top Women in HR Awards 01/15/21 01/15/21

Results Are In: Connect@Home Experience Exceeds Expectations with Record Speaker Ratings and Engagement 12/17/20 12/17/20

2020 Financial Times Top 401 Retirement Advisors 11/03/20 11/03/20

Cetera Recognized as Winners for Wealthies Circle 2020 All-Virtual Industry Award 09/21/20 09/21/20

Cetera’s Insurance Tech Integration Drives Growth 09/02/20 09/02/20

Cetera Expands Recruiting Team 08/31/20 08/31/20

Cetera Announces 2020 Retirement Plan Advisory Council 07/16/20 07/16/20

Cetera’s Connect National Conference Scores Repeat Stevie Award 06/24/20 06/24/20

Former Marines Join Cetera 06/23/20 06/23/20

Bank Investment Consultant Recognizes Alex Sarafianos, Phil Hurst & Rich Koll as Top 30 Program Managers for 2020 06/16/20 06/16/20

Q&A with Adam Antoniades: Leaning Into Disruption 05/21/20 05/21/20

Cetera Advisor, Paul Ewing, Named to 2020 Financial Times Top 400 List 04/17/20 04/17/20

AdviceWorks Platform Wins BISA 2020 Technology Innovation Award 04/09/20 04/09/20

Cetera Financial Professionals Recognized as Barron’s Top 1,200 Financial Advisors 03/27/20 03/27/20

Moody’s Affirms Corporate Family Rating for Aretec 03/26/20 03/26/20

Cetera Adds Fintech Veteran Lori Hardwick to Board of Directors 03/25/20 03/25/20

Update: COVID-19 Response 03/20/20 03/20/20

COVID-19 Preparedness 03/10/20 03/10/20

Cetera Strengthens Recruiting for Banks and Credit Unions 01/16/20 01/16/20

Two Cetera Firms Named 2019 Invest in Others Charitable Champions List for Top 20 Firms 12/20/19 12/20/19

Adam Antoniades Promoted to Chief Executive Officer of Cetera 12/02/19 12/02/19

Caring Cetera Raises $210,000 for Youth on Record at Connect19 National Conference 08/08/19 08/08/19

Two Cetera Advisors Named to 2019 Forbes Top Next Gen Wealth Advisors 09/04/19 09/04/19

VIEW MORE

Latest Research

Latest - Cetera Investment Management

2021 Market Outlook

While 2020 was a year to forget in many respects, it’s important to remember that, from an economic perspective, it could have been a lot worse.

READ MORE

Latest - Cetera Investment Management

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Privacy Policy |

“Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC, and First Allied Securities, Inc. All firms are members FINRA/SIPC.

Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.

Learn more about our firm's background and Investment Professionals on FINRA's BrokerCheck.

© 2010-2020 Cetera Financial Group® , Inc.

More About Cetera Financial

About Cetera

Leadership

Careers

Our Broker-Dealers

Contact

FAQs

Contact Us

Privacy Policy |

“Cetera Financial Group” refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC, and First Allied Securities, Inc. All firms are members FINRA/SIPC.

Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.

Learn more about our firm's background and Investment Professionals on FINRA's BrokerCheck.

© 2010-2020 Cetera Financial Group® , Inc.