Our business model is simple: we focus solely on financial institutions and the advisors within them. We provide the tools you need to help your clients pursue their goals for the future, helping you build a comprehensive financial services business within your bank or credit union in the process.

Once you experience our service for yourself, you’ll agree that nowhere else are the essential components of people, process and technology so focused on deepening your clients’ connections with you and your institution.

Our approach to business is ultimately your approach: we design programs to meet your vision, your needs, your perspective—and that fit the unique culture of your bank or credit union. With your goals firmly in mind, we’ll customize our platform to meet your needs. Success is measured by delivering ongoing returns to your institution while enhancing the value of your client relationships.

As a self-clearing broker-dealer, our proprietary technology platform, SmartWorks®, gives you direct access to real-time performance data that allows you to monitor and gain insight into economic return and, most importantly, client profitability.

What is your vision of the future for the investment program? If you believe that success begins and ends with delighting your clients, we can help you achieve your vision. It’s the cornerstone of how we do business.

Just as your advisor stands behind you to help you pursue your financial dreams, he or she has teams and resources to draw upon to support his or her business. We do not have any proprietary products or sales quotas, nor are we affiliated with an investment bank. This means your advisor is free to recommend the financial solutions that best suit your needs, ensuring your objectives are what drive all recommendations.

Cetera Financial Institutions is a marketing name of Cetera Investment Services LLC.