Cetera Financial Institutions

Setting the Standard for Serving Bank and Credit Union Wealth Management Programs

Since 1983, Cetera Financial Institutions has empowered financial institutions to deepen their client connections and expand their services in meeting their clients’ full lifecycle needs. The team’s unmatched knowledge of supporting the unique needs of financial institutions means you’ll have access to the client-centric capabilities to deliver a superior and collaborative experience, along with robust technology and tools designed specifically for banks and credit unions.

If you’re interested in joining one of our affiliated institutions, click here to view our open positions.

If you’re a client of a financial professional affiliated with Cetera Financial Institutions, click here.

Our Offerings

Fully Focused on the Institutional Space

In our more than 35 years of experience focused on guiding financial institutions toward continually greater growth, recognition, and value to their community, we know a subjective approach is the only approach: no two financial institutions are the same. Anyone can take an assembly-line approach and plug you into solutions in more or less the same way as they do everyone else. We don’t. We take a holistic approach customized to your financial institution, its people, and its culture, factoring each into how we work with you.

We serve bank and credit union wealth management programs, and financial professionals who serve clients and members within them, to help them deliver high-quality investment products, wealth management solutions, and premier support to meet the everchanging needs of today’s investor. Using this deep knowledge of financial institutions, we have a curated support, service, and growth model that includes a financial institution-specific insurance platform, an advisor-on-demand service that gives you greater scale and capacity, support for recruiting new professionals to your program, and more.

Fully Focused on the Institutional Space

In our more than 35 years of experience focused on guiding financial institutions toward continually greater growth, recognition, and value to their community, we know a subjective approach is the only approach: no two financial institutions are the same. Anyone can take an assembly-line approach and plug you into solutions in more or less the same way as they do everyone else. We don’t. We take a holistic approach customized to your financial institution, its people, and its culture, factoring each into how we work with you.

We serve bank and credit union wealth management programs, and financial professionals who serve clients and members within them, to help them deliver high-quality investment products, wealth management solutions, and premier support to meet the everchanging needs of today’s investor. Using this deep knowledge of financial institutions, we have a curated support, service, and growth model that includes a financial institution-specific insurance platform, an advisor-on-demand service that gives you greater scale and capacity, support for recruiting new professionals to your program, and more.

People Power

The Cetera Financial Institutions team has an impressive industry tenure in serving banks and credit unions, and they’re focused on supporting you as you create closer human connections and make a profound difference in clients’ lives. They’re behind you with new concepts, strategies, and operational enhancements to define a high-quality experience and better serve your clients.

People Power

The Cetera Financial Institutions team has an impressive industry tenure in serving banks and credit unions, and they’re focused on supporting you as you create closer human connections and make a profound difference in clients’ lives. They’re behind you with new concepts, strategies, and operational enhancements to define a high-quality experience and better serve your clients.

A Proven Track Record of Growth

Gain stability and support from a seasoned specialist. You’ll work closely with a dedicated regional vice president of growth to determine revenue goals for your program, taking into consideration your institution size, number of financial professionals, and desired growth outcomes. They’ll provide access to our advanced consulting teams that can help you reach those top- and bottom-line goals through staffing and hiring, efficiency and productivity, and marketing and training.

A Proven Track Record of Growth

Gain stability and support from a seasoned specialist. You’ll work closely with a dedicated regional vice president of growth to determine revenue goals for your program, taking into consideration your institution size, number of financial professionals, and desired growth outcomes. They’ll provide access to our advanced consulting teams that can help you reach those top- and bottom-line goals through staffing and hiring, efficiency and productivity, and marketing and training.

The Advice-Centric Experience®

The need for sound financial guidance has never been greater. All our platforms, programs, and services are delivered within the context of our unique Advice-Centric Experience model, which enables financial professionals to create worth for clients at each life stage in a way that’s personalized, values-based, and holistic. It’s designed to foster a deeper connection between your clients and your financial institution: one that’s measurable and accessible through our AdviceWorks™ technology platform, and one that’s on a more human scale, where clients are more engaged with their financial professionals as co-creators of their life success stories.

The Advice-Centric Experience also defines how we deploy our teams and technology: we make it easier for your financial professionals to do business and more effectively show the benefit of their financial guidance. It’s an indelible part of our platforms, programs, technology, and people, but like any innovation, it’s more than the sum of its parts, and rooted in a stronger vision of the future.

The Advice-Centric Experience®

The need for sound financial guidance has never been greater. All our platforms, programs, and services are delivered within the context of our unique Advice-Centric Experience model, which enables financial professionals to create worth for clients at each life stage in a way that’s personalized, values-based, and holistic. It’s designed to foster a deeper connection between your clients and your financial institution: one that’s measurable and accessible through our AdviceWorks™ technology platform, and one that’s on a more human scale, where clients are more engaged with their financial professionals as co-creators of their life success stories.

The Advice-Centric Experience also defines how we deploy our teams and technology: we make it easier for your financial professionals to do business and more effectively show the benefit of their financial guidance. It’s an indelible part of our platforms, programs, technology, and people, but like any innovation, it’s more than the sum of its parts, and rooted in a stronger vision of the future.

Self-Clearing Capabilities

Trading business is handled quickly and efficiently with us, giving you end-to-end support for your program. Self-clearing allows us to capture data on your behalf to gauge program profitability, which can help you spot opportunities for growth and make more informed business decisions.

For more about why banks, credit unions, and financial institution wealth management programs choose Cetera, see The Cetera Difference. For more on the Cetera Investors division, click here.

Self-Clearing Capabilities

Trading business is handled quickly and efficiently with us, giving you end-to-end support for your program. Self-clearing allows us to capture data on your behalf to gauge program profitability, which can help you spot opportunities for growth and make more informed business decisions.

For more about why banks, credit unions, and financial institution wealth management programs choose Cetera, see The Cetera Difference. For more on the Cetera Investors division, click here.

“We have the people, purpose, and passion to help you succeed in all environments. Our continuing success lies in our relationships with our financial institutions, the amazing talent of our associates, and our mission to be, without question, the best broker-dealer serving financial institutions.”

- LeAnn Rummel, President and CEO, Cetera Financial Institutions

Drop Us a Line

Looking to be part of something more? Get in touch to learn about the benefits of affiliating with Cetera and start taking the next steps to a stronger future.