Date: 02.01.19

Cetera Announces Robust Recruiting Results, Momentum and Strategy for 2019

Firm Delivers Record Recruiting Results in Final Quarter of Last Year

Continued Investment in Business Development Team, Advisor Experience and Strategic Alliance with Advisor Base Supports Growth Trend

Los Angeles, CA - Cetera today announced that it recruited more than 800 advisors with more than $5.3 billion in assets under administration over the course of 2018, with record results in the fourth quarter of the year. The results are partly attributed to Cetera's revamped recruiting team, which it grew in 2018 under a new leader, Mike Murray. Cetera built out its largest and most complete business development team with significant field leadership classifying Cetera as a destination of choice for top talent. The new team is helping execute Cetera's streamlined approach to business development, which delivers a faster and a simplified Advisor end-to-end experience.

Mike Murray, Head of Business Development for Cetera, said, "We are very pleased with our recruiting results for 2018, especially the great momentum we developed towards the end of the year. Advisor response to our new pricing model and revamped business development team has been exceptional. Our advice-centric experience model as well as our Advisor Alignment Program has positioned our firm as one of the most compelling destinations in the industry for independent advisors."

Through its advisor alignment strategy, Cetera is driving growth in close alliance with its existing advisor base. In 2019, Cetera is collaborating with AdvisorNet, BAR Financial, Horizon Wealth Management, Carson, and others to execute cooperative marketing and sales strategies. The programs includes training, education, sales enablement and performance marketing. It is based on the firms' synergistic value propositions which is focused on advancing the advice-centric experience to deliver quality advice that helps clients achieve financial well-being at each life stage.

Dan May, President and CEO of AdvisorNet and Regional Director with Cetera Advisor Networks, said, "Cetera has been helping us put in place a number of growth initiatives for our existing advisors over the last six months- we seem to be working on a new one every week! It is so exciting to see how much interest advisors are showing in our organization because of the help Cetera's Business Development team is delivering. I honestly don't think we've ever been this busy talking to new advisors."

Ron Carson, CEO and founder of Carson, said, "2019 will present a number of opportunities and challenges for advisors. Cetera understands, as well as anyone, the role we play in helping advisors grow sustainable, client-centric businesses. Our relationship is centered around a shared mission to provide guidance, support, and an incredible experience so advisors are empowered to deliver unmistakable value to their clients."

Robert "RJ" Moore, CEO of Cetera, said, "We are excited to be moving forward in 2019 propelled by the the solid recruiting momentum we achieved last year, which really picked up in the fourth quarter with record results. Advancing the advice-centric experience in collaboration with our advisor base is a unique formula for success that enables mutual growth for the firms and our advisors, and optimal outcomes for clients."

About Cetera Financial Group®

Cetera Financial Group ("Cetera") is a leading network of independent firms empowering the delivery of professional financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is the second-largest independent financial advisor network in the nation by number of advisors, as well as a leading provider of retail services to the investment programs of banks and credit unions.

Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive broker-dealer and registered investment adviser services, practice management support and innovative technology. For more information, visit cetera.com.

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