Senior was nominated by her team at Cetera for her leadership and contributions in navigating the pandemic, including the launch of the firm’s Resiliency Pack, driving change and awareness to the firm’s diversity, equity, inclusion and belonging strategy, delivering strategic merger and acquisition communications, and steering the Connect@Home internal and external communications strategy.
She led her team in earning nearly four times the amount of PR coverage compared to previous year—and it was six times more positive—with brand sentiment focus. She’s also responsible for modernizing and more direct collaboration of the firm’s social media and public relations. Cetera’s Chief Marketing Officer, Michael Zuna, said, “The last year has brought massive change to every industry and profession and we found ourselves in constant communication with our financial professional community, employees and industry colleagues. Adriana was at the forefront making critical decisions, refining messaging, and charting the course forward for Cetera. Adriana not only makes a difference as a professional, she makes a difference in people's lives. She has had an incredible impact on the employees and talent we have at Cetera and contributed tremendously to our growth.”
Ragan's honorees comprise exceptional female professionals who are leading the charge in communications, public relations, corporate leadership, and more. For more information and the full list, visit: https://www.ragan.com/.
About Cetera Financial Group®
Cetera Financial Group (Cetera) is a leading financial advice firm. It empowers the delivery of an Advice-Centric Experience® to individuals, families and businesses across the country through independent financial advisors as well as trusted tax professionals and banks and credit unions. It’s headquartered at 200 N. Pacific Coast Highway, Suite 1200 El Segundo, CA 90245-5670.
Comprehensive services include: wealth management solutions, retirement plan solutions, advisory services, practice management support, innovative technology, marketing guidance, regulatory support, and market research.
"Cetera Financial Group" refers to the network of independent retail firms encompassing, among others, Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Investment Services LLC (marketed as Cetera Financial Institutions or Cetera Investors), Cetera Financial Specialists LLC, and First Allied Securities, Inc. All firms are members FINRA / SIPC.
Individuals affiliated with Cetera firms are either Registered Representatives who offer only brokerage services and receive transaction-based compensation (commissions), Investment Adviser Representatives who offer only investment advisory services and receive fees based on assets, or both Registered Representatives and Investment Adviser Representatives, who can offer both types of services.
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