Freedom to Do What You Do Best

We understand that there is a world of difference between simply supporting an advisor’s practice, and supporting an advisor’s vision for their practice. Experience true entrepreneurship, where you run your business the way you want.

Advice that Paves a Personalized Path to Financial Success

Your advisor’s top priority is helping you meet your financial goals. Our top priority is delivering everything he or she needs to do it.

The Cetera Advisors Difference

We understand what it takes to be a successful entrepreneur, so we don’t get in the way of your success, or dictate what it means—we just facilitate it by helping you run your business the way you want.

You’ll get to know our executive team well and, even more important, they’ll get to know you. We pride ourselves on developing a one-on-one relationship with you and your team, so that whenever you have a question or an idea to improve our level of service, you can call anyone on our executive team directly.

Freedom is a tremendous responsibility, and quite frankly, not every advisor is cut out for the scope of flexibility we afford. We are not the broker-dealer for everyone—which may make us the perfect one for you.

Some People Have a Plan for the Future. You Have a Team for It.

Your relationship with your advisor is an essential part of your long-term financial well-being. It’s the context in which your vision for your future becomes your action plan for today. That’s why we make supporting and strengthening that relationship our top priority.

Behind that relationship are the 1,650 men and women of Cetera Financial Group and its affiliated firms, comprising a multitude of teams putting their collective wisdom to work for you, your advisor, and your future. With no quotas and no proprietary products to sell, we don’t tell your advisor what to do—we simply provide the resources that make it easier to get it done. It’s one of the many reasons why your advisor has chosen Cetera Advisors to provide the objective advice to help find the right opportunities for you.