Prime Numbers

Cetera is one of the nation’s largest networks of independently managed broker-dealers. Though each broker-dealer in our organization is unique, they are all dedicated to helping financial professionals like you help their clients pursue not only their financial goals and dreams, but their life ones as well.

As of December 31, 2021.

Our Communities

Do more, on your terms, with the support of the broker-dealer that fits you best. Each of our broker-dealers is led and staffed by experienced specialists who are focused on their specific business model, providing multiple opportunities for you to find the right infrastructure for your business, customized support for your future goals, and a community who understands your needs.

Cetera Advisors

You've got an independent, entrepreneurial mindset, and we've got an entrepreneurial approach to supporting your independence. Pursue your unique vision for your practice with high-touch consultative assistance from dedicated cross-functional specialists focused on moving you forward.

Cetera Advisor Networks

The perfect choice for a regional network, ensemble practice, large enterprise organization, or financial institution looking to plug into regional support backed by a powerful national infrastructure—but also an ideal fit for individual financial professionals looking to join an existing team that's ready to help them learn, grow, and thrive.

Cetera Investment Services

Focused on banks and credit unions as well as specialized branch offices outside of financial institutions, Cetera Investment Services' in-branch support and relationship manager-led customer service help you get the most from their specialized resources so you can deepen client relationships and expand your services.

Cetera Financial Specialists

Designed specifically for tax professionals who implement wealth management services into their practice—or are looking to do so—Cetera Financial Specialists offers a unique consultative model that takes all sides of your business into account.


2020 Wealthies

Cetera took home three Wealthies at’s 2020 Annual Awards, recognizing our Legacy Builder program, our 401(k) fee-for-service offering, and CTO of the Year, Michael Ragunas.

2020 Silver Stevie Award

Cetera’s Connect19 conference, a premier event for financial professionals, was awarded a 2020 Silver Stevie® Award, marking Cetera’s second consecutive Stevie win in the conferences and meetings category.

2020 Technology Innovation Award

Cetera’s AdviceWorks™ platform was awarded the 2020 BISA Technology Innovation Award. The award is designed to recognize leadership in the advancement of the financial services industry's products, services, and platforms through technology innovation.

Technology Innovation Award

My Advice Architect® was recognized for the improvements made to continue advancing Cetera’s Advice-Centric Experience® at the Bank Insurance & Securities Association (BISA) 2019 Annual Convention.



Bronze Stevie Award

Cetera’s Connect18 conference, a premier conference for financial professionals, was awarded a 2019 Bronze Stevie® Award for the live event conferences category at the 17th Annual American Business Awards®.

Drop Us a Line

Looking to be part of something more? Get in touch to learn about the benefits of affiliating with Cetera and start taking the next steps to a stronger future.

Account Assistance

If you are a client of a Cetera-affiliated financial professional and need assistance with an existing account, please reach out to your financial professional directly. If you’re unable to reach them, use our direct support lines listed below.

Join the Community

If you’re a financial professional interested in learning more about affiliating with Cetera Financial Group, please complete the form.