About Cetera Financial Group
Cetera Financial Group is one of the nation’s largest privately-held, independent broker-dealer and investment adviser families. Through its four independently managed firms: Cetera Advisors LLC, Cetera Advisor Networks LLC, Cetera Financial Institutions (Cetera Investment Services LLC), and Cetera Financial Specialists LLC, it provides comprehensive broker-dealer services, innovative technology, and competitive advisory programs to approximately 6,500 independent financial professionals and more than 600 financial institutions.
Cetera was formed on February 1, 2010, upon the sale of three ING broker-dealers and their technology and back-office support teams to an affiliate of Lightyear Fund II, L.P., which is managed by Lightyear Capital LLC, a private equity firm specializing in financial services. Led by CEO Valerie Brown, Cetera’s diverse management team is comprised of industry veterans averaging more than 22 years’ experience in financial services, and is governed by an executive board that brings an additional wealth of investment and technology acumen to the group.
Committed to using our collective knowledge and expertise in service to and for others, Cetera is focused on the growth of our affiliated financial professionals’ independent practices by giving them the industry and market insight, technology, resources and solutions they need to better focus on helping their clients pursue their own financial goals.