Cetera Financial Group

As a financial professional, your success is a direct result of your relationship with your clients. And your clients are with you for one reason: you’re you.

We understand how your success depends on your independence. And just as your business is focused on fostering the success of others, our business is dedicated to cultivating yours. Whether through our comprehensive broker-dealer services, innovative technology, competitive advisory programs or broad product shelf, our support for you, your business, and your clients is founded on choice–starting with the choice of which of our three distinct broker-dealer models is right for you.

Because maintaining your independence isn’t about being alone. It’s about surrounding yourself with the right company.

Grow Your Business with Us



You’re bound to fit in at one of our three broker-dealers, and the choice is yours. If you are a financial professional and are looking for information about joining one of our broker-dealers.

let’s start a conversation

Latest News

Multi-Financial creates new role, appoints Erinn Ford as head of advisor relations

05.15.2012 more to see the story.

PrimeVest launches iconnect2investTM retail investor platform for financial institutions

05.10.2012 more to see the story.

Cetera MF/ETF platform awarded Advisory Solutions Product of the Year by Money Management Institute

05.07.2012 more to see the story.

Multi-Financial honors top performers of 2011

04.18.2012 more to see the story.

Douglas King joins Cetera's Financial Network as President

04.10.2012 more to see the story.

More news